About

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ABOUT ME

Helping Small Businesses with Digital Marketing

My name is Maurice Ufituwe, I am a UX designer with 17 years of freelance experience helping small businesses in Internet Marketing, Digital Marketing, and Mobile app marketing.

I have helped local businesses gain online visibility by optimizing the local search results on Google, Bing and Yahoo. My philosophy has always been to give the best return on investment to clients. I’m looking to continue this work and help clients create a more user-centric experience and impact sales with apps.

Growing Up

I always looked to the future growing up and wandered to destinations that no one had visited before. It was very futuristic. I used to imagine the world in the year 2000 and 2030 and what it would look like. Being a science-fiction guy since childhood, I always believed that technology would transform the economic problems that we see around the world. It did to a certain extent.

When Gutenberg imagined the printing press, little did he know that his invention would spark a revolution in the hearts and minds of people in the 15th century in Europe. Mobile applications are taking the printing press to a new level where the physical boundaries between humans have literally vanished. In this context, a lot of good things are possible.

I’ve always been passionate about automotive design and design in general since the age of 13. Growing up, I wanted to become an astronaut, a car designer, an architect, a computer scientist or a businessman. You can find the sketches of the Rolls Royce Competition model I created in 2010 here.

My Transition To UX Desing

My transition from Digital Marketing to UX design was a natural evolution in understanding what separates great apps from the average. In this quest, I am looking for the best path to leverage my customer-centric experience and execute a successful strategy to generate an optimal ROI for customers.

My Goals

I have always been fascinated by applications that naturally command respect and enjoyed such authority in the app stores. These are the applications that have been downloaded a million times, while their peers struggle to get noticed. Any client who trusts you with their project wants a good return on their investment. I believe we can help them when we focus on the differentiator that separates the good applications from the average app.

What opportunities are you looking for?

I want to work on the next big project that will impact the app space for quite a while. I’m currently available for both freelance and contract work in the Cologne area or remotely. I’m open to networking and collaboration as well. I’m not afraid relocating in a new region or country if the opportunity presents itself.

The Future

The app space is still growing and it is technology driven. Think of what’s possible with AI. New business opportunities will open doors to the next wave of applications and I can’t wait to see what the app stores will look like in 10 or 20 years.

A few things we’re great at

User Research

User Surveys, User Interviews, Competitive Analysis, Content Audits

User Journey Mapping

User Personas, User Flows, Task Flows, User Journey Maps

Wireframing and Prototyping

Paper Sketches, Wireframes, Low- to High- Fidelity Prototypes

Visual Design

Layouts and Grids, Visual Design Principles, Style Guides, Presentation Mockups, Handoff and Collaboration

User Testing

Surveys, A/B Testing, Preference Testing

Tools

Asana, Justinmind, Figma, Sketch, Photoshop, Canva, Notion, Google Forms, Google Analytics